Three Economic Scenarios Marketers Should Plan for Now

Photograph by Vikki Hart/Getty Images

With a new round of quantitative easing upon us, the forthcoming election, and the fiscal cliff looming, nobody really knows what will befall the economy in 2013. Or as the chief economist at a $600 million financial institution my advertising agency serves put it in a recent report to senior management: “It’s unbelievably difficult to know what to do in this economic environment.”

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