The B-School Twitter-Free Zone

Source: Businessweek

While everyone is tweeting, top business schools are sleeping—or at least that is how it seems. Even though marketing professors at highly ranked MBA programs are espousing the use of social media to keep in touch with consumers, the majority of them are not participating on Twitter, according to data gathered by Jeremy Edmunds, an adviser for social entrepreneurial startups and a 2012 graduate of Duke University’s Fuqua School of Business.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.