Olga Vidisheva, Business Model

A former financial analyst with a runway past launches an online boutique marketplace
Vidisheva’s online boutique store, Shoptiques.com, boasts Silicon Valley’s Y Combinator among its investors Photograph by Brian Vu for Bloomberg Businessweek

As a financial analyst covering tech, media, and telecommunications companies, Olga Vidisheva used to sleep on the hard floor next to her cubicle in Goldman Sachs’s New York headquarters. “My friends gave me a pillow one year,” she says. She also kept a toothbrush and a change of clothes, and nibbled on Sour Patch Kids when she got hungry. From 2007 to 2009, Vidisheva fulfilled what she describes as a “childhood dream” of becoming a banker. “My job at Goldman was 24/7,” she says. “You didn’t get too much sleep, but you loved every moment of it.”

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