Australia's Gross-Out Cigarette Warnings

Banning brand logos, Australia mandates disease images on packs
Photograph by Daniel Acker/Bloomberg

Remember when a pack of smokes came with glitzy logos, rich foil sleeves, and romanticized language about the pleasures within? The future of cigarette packs is now on display in Australia, and it’s not romantic: large, graphic images of gangrenous limbs and cancer victims, with brand names printed in a uniform font on a background legally mandated as “drab dark brown.”

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