Users Are Indeed Trying and Ditching Apple Maps

Photograph by A.B./Getty Images

Last week, data surfaced from app development shop Snappli, suggesting that a large number of iOS users had quickly tried iOS Maps and just as quickly dumped it. Since Apple launched Maps, Chief Executive Officer Tim Cook has offered a public apology on the mapping issues and the iTunes App Store began featuring map alternatives. Clearly, something’s not quite right. But folks looking to see the bright side of the picture don’t believe Snappli’s data, so on Tuesday, the company penned a blog post to explain the methodology behind the numbers.

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