Ben & Jerry's Cohen Repos Occupy Wall Street's 'Batmobile'
Ben Cohen—Ben & Jerry’s co-founder, seasoned activist, and purveyor of hippie justice—is in Berry Berry deep trouble with his favorite cause, the Occupy Wall Street movement. After giving $30,000 in March to fund a van outfitted with a projector to beam the group’s messages onto the sides of buildings, Cohen felt the van (dubbed the “Batmobile” and the “Illuminator”) was not doing the job and wanted more control. He agreed to share the van with Occupy through the summer and took over on Oct. 1. As they say in the ice cream biz: What A Cluster!
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.