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At Least Someone’s Happy About Apple Maps

This screenshot made on an iPad shows the new Apple Maps app
This screenshot made on an iPad shows the new Apple Maps appPhotograph by AP Photo

Friday was a good day for Noam Bardin, chief executive officer of Waze. It’s not every day, after all, that a relatively unknown startup like his gets endorsed as an alternative to an Apple product—by Apple’s CEO.

In his apology to iPhone users for the company’s disastrous maps release, Apple CEO Tim Cook suggested people try map offerings from Bing, MapQuest, and Waze “while we’re improving Maps.”