It's Just a Phone

Tom Hanks as astronaut Jim Lovell in the 1995 movie, "Apollo 13." Photograph by Universal/Everett Collection

Here in Manhattan, where I live, basic search by building names is profoundly degraded in Apple’s maps search. “Bloomberg” doesn’t find the Bloomberg Tower; on Google Maps it’s the first result. Searching for its address “731 Lexington Avenue” yields that address on Lexington Avenue in Brooklyn. It’s fine to think that perhaps I wanted the address in Bed-Stuy, but even appending “NY, NY” or “Manhattan, NY” still yields the Brooklyn address. Google maps has none of these comprehension issues.

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