Those Apple Store Die-Hards Aren't Who They Appear

Sept. 20 (Bloomberg) -- Bloomberg Businessweek technology correspondent Sam Grobart considers the Apple diehards who camp out for days outside the Apple store before a product launch. Who, in fact, are these people?

In my latest video, I discover that the folks camping outside Apple stores have gone all corporate, and deliver my 10-second review of the new iPhone 5.

Before it's here, it's on the Bloomberg Terminal.
LEARN MORE