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Facebook to Make Businesses Pay for Offers Discount Service

Facebook Inc., owner of the world’s largest social network, will begin requiring business clients that use its Offers service to purchase advertisements, seeking to generate sales from a feature that had been free.

Businesses that take advantage of Offers, which include discounts on products and services, will now have to create an ad to place them, the company said in an e-mailed statement. The change should make Offers more relevant to users when they see them in their news feeds on Facebook’s website.