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McDonald's Enters the Age of Transparency

McDonald's Enters the Age of Transparency
Photograph by Jin Lee/Bloomberg

McDonald’s announced last week that it will start posting calories for all its food on its in-store menu boards. Starting this week, when customers walk into a McDonald’s restaurant they will see in bright lights that a Big Mac and large fries weighs in at 1,050 calories.

While calorie posting in restaurants was going to become a federal regulation anyway during the next two years as part of President Obama’s health-care law, many are wondering why McDonald’s proactively did this so fast.