Nike Responds Regarding Explicit, Sweat-Soaked Uniforms

Detroit Lions tackle Jeff Backus (76) enters the field before an NFL preseason football game against the Cleveland Browns in Detroit on Aug. 10, 2012. Photograph by Rick Osentoski/AP Photo

When Nike took over the NFL’s uniform contract from Reebok (ADS:GR) earlier this year, many fans feared that the Beaverton (Ore.)-based sportswear giant would give the league a radical design makeover. After all, Nike had overhauled the look of college football over the previous decade, coming up with designs that often were more akin to superhero costumes than football uniforms. Speculation over what a Nike-fied NFL might look like was so rampant that a fan-produced set of garish, photo-shopped renderings went viral, prompting the league to issue a statement disavowing any connection to them.

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