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Dow Corning Gives Cold Showers With Bugs to Help Sales

When Brad Fogg did volunteer work in India, the adventure came with unwelcome insects and other discomforts, as well as a chance to benefit the country and find opportunities for his employer, Dow Corning Corp.

“It was not easy putting up with cold-water showers, bugs, unreliable electricity and stomach problems from the different foods,” said Fogg, a commercial manager in Michigan who went to Ujire in southern India to design a peeling machine for a nut important to the local economy. “But that was all part of the adventure of getting to know India’s society and culture and the opportunities bottom-of-the-pyramid markets offer.”