How Knock Out! Improved Underwear
Angela Newnam’s quest to make the perfect pair of underwear began with camouflage. It was 2009, and the textiles consultant-turned-stay-at-home-mom had combed through hundreds of patents in search of a technology that would wipe out the unmentionables—odor and moisture—in unmentionables. She learned that Dan River, a textiles company that closed in 2008, was selling a patent for No Trace, an odor-absorbing solution developed for hunting apparel so deer wouldn’t be tipped off by the smell of a sportsman’s sweat. Newnam bought up all the No Trace camouflage gear she could find on EBay. Then she got out her scissors.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.