Skip to content
Subscriber Only

London's Paralympics: A Tough Sell in the U.S.

NBC takes heat for its minimal coverage of the games
The closing ceremony for London’s Paralympic Games
The closing ceremony for London’s Paralympic GamesPhotograph by Julian Finney/Getty Images

The 2012 Paralympic Games capped its 12-day schedule on Sept. 9 in London’s Olympic Stadium with live performances by Coldplay, Rihanna, and Jay-Z. The closing ceremony drew a brief mention from NBC Nightly News anchor Brian Williams the following evening—and that was about it. Over the course of the games, the Peacock aired four hour-long highlight shows on its cable channel NBC Sports Network. Its broadcast network will also run a 90-minute special on Sept. 16. Altogether, that’s four more hours than NBC devoted to the Beijing Paralympics in 2008 but a tiny fraction of the 400 hours that the U.K.’s Channel 4 aired, or the 5,535 hours NBC gave the London Olympics.

South Africa’s Oscar Pistorius won two gold medals
Photograph by Julian Stratenschulte/DPA/ZumaPress