Can the Godless Market Evolve Beyond Bumper Stickers?

A promotional photo from the online store of American Atheists ( who will be holding their 50th anniversary convention in Austin next March. Shirt has the slogan "You KNOW it's a myth" on the back. Photograph Courtesy American Atheists

Religiosity has declined in the U.S. by 13 percent since 2005, according to a new poll (PDF). The Millennial generation, born between 1981 and 2000, is the least religious yet, with one in four identifying themselves as religiously unaffiliated, atheist, or agnostic in a 2010 PewResearchCenter survey. That works out to about 15 million Americans who describe themselves as “convinced atheists,” more than many mainline Protestant denominations, Jews, or Muslims.

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