An MBA Class Project That's Out of This World

The arm of NASA's Curiosity rover, showing the Mars Hand Lens Imager (MAHLI), on Mars, on Sept. 5, 2012 Photograph by NASA/JPL-Caltech/MSSS

Apparently, MBAs are from Mars, or at least that’s where they get their business ideas. As part of the elective course, Technology Feasibility, at the USC Marshall School of Business, a team of students that included aspiring MBAs and engineers developed a startup idea around the commercialization of technology used on the Mars Curiosity Rover, which landed on the Red Planet on Aug. 5 on a mission to determine if the planet ever hosted life.

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