Nokia’s Lumia Transition Is Complete. Will It Pay Off?

The new Nokia Lumia 920 is displayed during a news conference in New York, on Sept. 5, 2012. Photograph by Jin Lee/Bloomberg

They’re here … sorta. Nokia’s new Lumia phones—the 920 and 820—were introduced at a New York City press event on Wednesday morning, Sept. 5, and they’re the first handsets to show Microsoft’s Windows Phone 8 operating system. They look great and appear to have some amazing new technology, particularly around photography. With competitive new Lumias, Nokia’s transition plans appear done and now it’s time to see if the hard work pays off: Will handset buyers care?

To continue reading this article you must be a Bloomberg Professional Service Subscriber.