At Procter & Gamble, the Innovation Well Runs Dry

The consumer giant pioneered disposable diapers, synthetic detergents, and fluoride toothpaste

For much of its history, Procter & Gamble didn’t just launch new products, it created new product categories, from the first mass-produced disposable diapers to Crest teeth-whitening kits. That’s one reason P&G has more than 1,000 Ph.D.’s among the 8,000 employees at its 26 innovation facilities around the world. “P&G is largely a branded science company,” says Larry Huston, former innovation officer at P&G who’s now managing director of 4inno, a consulting firm.

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