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Why Some Company Offices Are Virtual

Why Some Company Offices Are Virtual
Photograph by Martin Barraud/Getty Images

Visitors to the San Francisco headquarters of Automattic, the company behind WordPress blogging software, inevitably ask themselves: “Where is everyone?”

The office is ostensibly home to, a service that powers 32 million blogs. In short, the company is a key part of the Internet. Yet on a recent Monday afternoon, the office is nearly empty—as is usually the case. Only eight employees sit around a table amid a sea of empty desks and chairs.