Visitors to the San Francisco headquarters of Automattic, the company behind WordPress blogging software, inevitably ask themselves: “Where is everyone?”
The office is ostensibly home to WordPress.com, a service that powers 32 million blogs. In short, the company is a key part of the Internet. Yet on a recent Monday afternoon, the office is nearly empty—as is usually the case. Only eight employees sit around a table amid a sea of empty desks and chairs.