The King of Pop, Under the MBA Microscope

Michael Jackson performs on stage during his "History" world tour concert at Ericsson Stadium in Auckland, on Nov. 10, 1996 Photograph by Phil Walter/Getty Images

On Aug. 29, the late, great King of Pop would have been 54 years young. So it seems only fitting that Clark Atlanta University chose that date to announce one of the stranger turning points in the evolution of the MBA curriculum. Starting next year, the school will be offering a new MBA course that’s called “Michael Jackson: The Business of Music” and is about the entertainer’s negotiations, deals, merchandising, real estate, and film projects.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.