Lance Inc.

Armstrong’s refusal to defend himself against doping charges hasn’t harmed his business prospects. It’s enhanced them
Photograph by Kevin Winter/Getty Images

So far, it’s worked brilliantly. Ripping a page from the playbook of Wall Street banks that would rather pay a fine than contest pesky, potentially humiliating charges from the Securities and Exchange Commission, Lance Armstrong decided not to defend himself against the latest round of doping allegations from his sport’s regulators, the United States Anti-Doping Agency (Usada). Instead, the world’s most famous cyclist and cancer survivor issued a statement that while he never did any of the things Usada accused him of, he’d like to get on with his life and focus on his family and activism rather than take part in the agency’s “one-sided, unfair … witch hunt.”

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