Google Gets Some Rare Good News in China

Despite censorship woes, it’s now No. 1 in mobile ads on the mainland
Photograph by Keith Bedford/Bloomberg

Google has long dominated online advertising in much of the world by placing ads next to search results, and it was expected to do the same in China. But since the company’s 2010 decision to stop self-censoring Web content on the mainland and move its China servers to Hong Kong, Google’s business has fallen further behind Baidu, the local search champ. That Beijing-based company had 78.6 percent of China’s search-ad market by revenue in the second quarter, five times that of second-ranked Google, according to Analysys International.

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