Sling Digital's 'Moneyball' Approach to Twitter Advertising

Nicole "Snooki" Polizzi celebrating national sleep-in day in New York City. MTV is using Sling to advertise to Snooki's fans. Photograph by Jerritt Clark/Wireimage/Getty

Targeting an audience on Twitter when you have a lot of money isn’t so hard. Just buy a lot of the obvious keywords related to the audience you’re trying to engage and wait for the advertising results. But what if you don’t want to—or can’t—spend a lot of money?

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