Q&A: The Corporate Scavenger Hunt iPhone App

Will employees interact more if they use an iPhone app for corporate scavenger hunts? Photograph by Eva Mueller/Getty Images

Watson Adventures, a New York company that has been creating scavenger hunts for private parties and corporate retreats since 1999, has released an iPhone app that allows participants increased interaction during the hunt. Bloomberg Businessweek spoke with Julie Jacobs, Watson’s chief development officer, about the app, Watson’s tours, and how the company keeps people from Googling answers to its clues.

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