Facebook Exposes Itself in Oregon

Open computer server racks at the Facebook's Prineville Data Center in Prineville, Ore. Photograph by Alan Brandt, Courtesy Prineville Data Center

One of the least-likeable things about Google is its fascination with secrecy. The company watches over our searches, e-mails, photos, documents, movies, and friends—mining our digital lives for any morsel it can feed to advertisers. Yet Google gets hot and bothered when people poke around to try to find out how its algorithms work or ask about the company’s data-center designs. Just about everything Google does is a competitive advantage worth protecting with N.S.A.-worthy flair, apparently. (Whatever happened to “I’ll show you mine, if you’ll show me yours?”)

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