BMW Revives Scooter Ambitions as Audi Revs Up DucatiDorothee Tschampa
Bayerische Motoren Werke AG has long made powerful motorcycles such as the 193-horsepower S 1000 RR that can be seen screaming down the autobahn. Now, as archrival Audi roars into the bike market after buying Italy’s Ducati, BMW is looking to update its two-wheeler image with scooters designed to appeal to a more urbane rider.
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