BMW Revives Scooter Ambitions as Audi Revs Up Ducati

Bayerische Motoren Werke AG has long made powerful motorcycles such as the 193-horsepower S 1000 RR that can be seen screaming down the autobahn. Now, as archrival Audi roars into the bike market after buying Italy’s Ducati, BMW is looking to update its two-wheeler image with scooters designed to appeal to a more urbane rider.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.