A Former WNBA Player Refocuses Eyewear E-tailing

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In recent years, a handful of companies such as Warby Parker, Lookmatic, and Eyefly have been trying to blow up U.S. eyeglass retailing by selling their own lines of prescription glasses for less than $100 online. Their vision (try on frames virtually, upload your prescription, then wait for them to be shipped to you) attracted attention for its potential to disrupt the industry, long dominated by Luxottica Group, which owns such chains as LensCrafters and Sunglass Hut and holds exclusive licenses to dozens of designer brands.

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