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BMW’s Phantom Sales in Germany Show Debt-Crisis Contagion: Cars

Werner Entenmann, who runs a BMW dealership in Germany’s wealthy southwest, has long made a comfortable living selling luxury sedans to well-heeled Germans at or near list price. This summer, more buyers are bargaining.

“Every day customers are coming to our showroom with offers from other brands or other BMW dealers,” said Entenmann, whose Autohaus Entenmann near Stuttgart sells about 2,200 cars a year. “This is part of our daily routine.” Profits, he said, are down as the discounts eat into margins.