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The Connection Between Creativity and Entrepreneurship

Metros with a strong creative class are also more likely to have robust business growth.
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Entrepreneurship may be connected to a region's underlying creativity, especially in arts and media, a new study finds.

The study, by Martin Prosperity Institute colleague Kevin Stolarick, José Lobo of Arizona State University, and Deborah Strumsky of the University of North Carolina at Charlotte, examines the possible connection between the creative class and levels of entrepreneurial business formation across metro regions.