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Apple Cites Consumer Confusion Over Samsung Tablets, Phones

A witness for Apple Inc. told a jury that a “substantial portion” of consumers that he surveyed confuse Samsung Electronics Co.’s tablet computers and smartphones with Apple products.

In the sixth day of the companies’ intellectual property trial in federal court in San Jose, California, Apple used the testimony of a hired expert witness, Kent Van Liere of NERA Economic Consulting, to try to show a likelihood of confusion among consumers, a requirement to demonstrate that Samsung infringes the trademarked look of Apple’s devices.