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X-Men, Avatar Backer Shuns Thrills With $390 Million Green Fund

Ingenious Media Holdings Plc, after thrilling audiences by backing blockbusters Avatar and X-Men, plans to bore investors by setting up a fund of as much as 250 million pounds ($390 million) for green-energy infrastructure.

"We’re designing this to be boring," said Sebastian Speight, managing director of Ingenious Media’s London-based clean energy unit, in an interview in the city. "Boring is what we like and for that reason we want proven technologies."