At London's 2012 Olympics, Talking Rio 2016

Let the 2016 networking begin
An engineer supervises the demolition of part of the Sambadrome ahead of the 2016 Olympics in Rio de Janeiro. Photograph by Victor R. Caivano/AP Photo

The countdown clock at the entrance to Somerset House read 1,459 days, 7 hours, 44 minutes, and 12 seconds until the opening of the 2016 Summer Olympics in Rio de Janeiro when I paid a visit on Tuesday afternoon. The massive, six-floor, neoclassical quadrangle north of the Houses of Parliament on the River Thames is serving as Casa Brasil, the country’s home away from home during the London Games. In a parlor on the second floor appointed with pastel throw pillows and prints and a potted palm tree, I met with Marcelo Haddad, director of Rio Negócios, a wing of the mayor’s office dedicated to drumming up investment in the city ahead of the 2014 World Cup and 2016 Olympics.

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