Why Manchester United Fans Are Boycotting GMBy
As we noted last week, it’s never been easier for an upset group of consumers to launch a boycott against a brand and to use social media to spread the word and to recruit potentially like-minded customers. Don’t like the religious beliefs of the brand’s president? Boycott. Don’t like the way a brand treats indigenous farmers? Boycott. Don’t like the way a brand incorporates kangaroo skins into its soccer shoes? Boycott.
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