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Why Manchester United Fans Are Boycotting GM

From left: Anderson, Javier Hernandez, and Federico Macheda of Manchester United attend a Chevrolet event on July 26 in Shanghai
From left: Anderson, Javier Hernandez, and Federico Macheda of Manchester United attend a Chevrolet event on July 26 in ShanghaiPhotograph by John Peters/Man Utd via Getty Images

As we noted last week, it’s never been easier for an upset group of consumers to launch a boycott against a brand and to use social media to spread the word and to recruit potentially like-minded customers. Don’t like the religious beliefs of the brand’s president? Boycott. Don’t like the way a brand treats indigenous farmers? Boycott. Don’t like the way a brand incorporates kangaroo skins into its soccer shoes? Boycott.

In the current media environment, it can almost seem like an inevitability to brand managers that at some point somebody will boycott their brand for some perceived offense, no matter how slight or seemingly absurd the cause. Just ask General Motors.