Facebook and Twitter Set Off New Platform Wars

Facebook Inc. employees work at the company's campus in Menlo Park, California. Photograph by David Paul Morris/Bloomberg

There’s been a lot of virtual ink spilled lately about how Twitter has been flexing its platform muscles by cracking down on the use of its API and—some argue— squeezing the life out of its ecosystem. It’s worth noting, though, that Facebook is not above throwing its weight around, too. Developer and entrepreneur Dalton Caldwell has written an enlightening tale about a meeting he had with the company’s platform-and-partnerships team, in which he says Facebook basically threatened to destroy his startup if he didn’t agree to sell it. While social networks such as Twitter and Facebook may be relatively new, the struggle over control vs. openness when it comes to platforms is as old as technology itself.

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