A Priceless (Really) Olympic Ticket to See Usain Bolt

Usain Bolt of Jamaica wins the men’s 100m final on day 9 of the London 2012 Olympic Games, leaving Ryan Bailey and Justin Gatlin of the U.S. in his wake Photograph by Michael Steele/Getty Images

Two million people applied for tickets to see the men’s 100-meter final on Sunday night in London. (To this reporter’s ears the stadium announcement sounded like two billion; further inspection proved that was a bit high.) There were 80,000 seats. With that kind of surplus demand, you might expect to find a healthy black market, even with the risk of a £20,000 ($31,250) fine. So the afternoon before the race, I set about trying to find scalpers, or “touts,” as they call them in Britain, around the entrance to Olympic Park.

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