Why the Olympics Are Costing America $1.4 Billion

Missy Franklin competes in the women's 200m backstroke heats swimming event at the London 2012 Olympic Games on August 2, 2012 in London. Photograph by Christophe Simon/AFP/Getty Images

Work? But women’s skeet shooting is on! NBC really wants you to watch the Olympics—even at the office. You’re probably watching water polo right now. The network’s Olympic onslaught operates on all media fronts: network and cable television, live streaming online, and on mobile devices. While this is great for fans, digital media company Captivate Network estimates that Olympics-related distractions will result in a $1.38 billion loss in productivity for U.S. companies, up from its previous estimate of $650 million, due to unexpectedly high viewership.

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