Why the Olympics Are Costing America $1.4 BillionBy
Work? But women’s skeet shooting is on! NBC really wants you to watch the Olympics—even at the office. You’re probably watching water polo right now. The network’s Olympic onslaught operates on all media fronts: network and cable television, live streaming online, and on mobile devices. While this is great for fans, digital media company Captivate Network estimates that Olympics-related distractions will result in a $1.38 billion loss in productivity for U.S. companies, up from its previous estimate of $650 million, due to unexpectedly high viewership.
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