Compassionate Consumerism Draws Copycats
When Blake Mycoskie founded TOMS shoes six years ago, his pitch to consumers—buy a pair and a second one will be donated to the needy—helped launch a phenomenon that retail consultants call compassionate consumerism. Since then it’s been imitated widely by established brands. Inspired by TOMS, Skechers USA launched a brand called BOBS, as in Benefiting Others By Shoes. Urban Outfitters stores feature apparel by Threads for Thought, which gives part of its sales proceeds to humanitarian groups.
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