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Fertittas Made Billionaires by Head Blows With Chokeholds

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Cain Velasquez, a tattooed mixed martial arts fighter, slams his elbow into the face of Antonio “Bigfoot” Silva, opening an inch-long gash on the bridge of the 264-pound Brazilian’s nose. Blood sprays onto the Bud Light logo in the middle of the canvas mat.

Oscar-winning actress Charlize Theron, at ringside, yells, “Fight, fight, fight!” A few feet away, Dallas Cowboys running back DeMarco Murray and Arizona Cardinals wide receiver Larry Fitzgerald gawk at the brawlers through the black chain-link fence that surrounds the Octagon. Pockets of fans among the 15,000 spectators -- who have paid an average of $300 apiece -- wave Brazilian and Mexican flags.