Using the Olympics to Promote Small Wi-Fi HotspotsKevin Fitchard
U.K. operator O2 has launched a new, free-to-use, outdoor Wi-Fi hotspot network in London just in time for the Olympics. The scope of the network isn’t big—only 100 access points, compared with the 1,500 being installed by BT (BT/A:LN) for the Olympics—and it’s centered in London’s high-tourism West End. But there is something special about this tiny Wi-Fi launch.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- Ivanka Trump Faces Courtroom Showdown Over $785 Sandals
- Uber Losing Battle in London After Regulator Revokes License
- Mercedes Plots Tesla Attack With $1 Billion U.S. Electric Push
- How Electric Cars Can Create the Biggest Disruption Since the iPhone
- Hewlett Packard Enterprise Is Said to Plan About 5,000 Job Cuts