One Startup's 'Free Food Truck Fridays' Experiment

Courtesy of Rocket Fuel

One afternoon each month, dozens of programmers in Redwood City, Calif., partake in what Kiwoba Allaire calls Free Food Truck Fridays. Allaire, the office manager for the digital advertising startup Rocket Fuel, says employees have been happier and healthier since she started the event in February. “It’s like lunch slash recess,” Allaire says. “When I got here, they were eating greasy Chinese food and greasy Mexican food. I said, ‘Oh, no, no, no, I’m changing this.’”

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