Chobani Takes Gold in the Yogurt Aisle

Photograph by Heather Ainsworth/The New York Times via Redux

Four years ago, when the Summer Olympics were held in Beijing, traditional yogurt dominated supermarket shelves. Greek yogurt was a niche product, with little awareness among consumers; annual sales totaled a paltry $60 million. Chobani was an obscure company operating out of a dilapidated Kraft factory in the hills of central New York.

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