Ka-Ching: The Appeal of Retail for MBAsBy
Back in 2001 when Steve Jobs led a group of journalists into the first Apple store, in a Virginia shopping mall, analysts were quick to predict the failure of this move toward what looked like conventional retail. They argued that sales made per square foot by a cheerful but nonaggressive sales team would disappoint.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.