Dating Sites Aim for a Novel Idea: Actual Dates

Dating sites are trying to get potential partners away from web sites and into actual real-world dates. Photograph by Betsie Van der Meer/Getty Images

New Yorkers—wait for it—like to dine at trendy restaurants on a first date. In Detroit, they prefer to do the serving themselves via volunteer work. Singles living in sunny Los Angeles are apt to be sporty and hit the hiking trails for a first outing together, according to data collected by the website HowAboutWe.com, a startup that offers a platform to suggest first dates.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.