China's Biggest Brands Try to Raise Their Profile

It was going to be the start of a Chinese invasion. Haier Group, a company from the northeastern Chinese city of Qingdao and the world’s largest maker of air conditioners, refrigerators, and other appliances, opened a factory in Camden, S.C., in 2000. The plant was Haier’s first in the U.S. and a big step in its strategy to expand beyond China and challenge Maytag and Whirlpool in American homes.

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