The Entrepreneur Who Pushed Back on Swipe Fees

Photograph by Ryan McVay/Getty Images

When Mitch Goldstone was  changing his 22-year-old Irvine, Calif., photo-processing business from print to digital, he had to rethink his pricing to remain competitive. By the mid-2000s, was charging 15¢ per scan, a far cry from the $5 fee one commanded in the late 1990s.

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