Spotting Home-Based Business Scams

Many work-at-home scam sites are highly sophisticated. Photograph by Jochen Tack

The website selling home-based business opportunities looks like a professional news outlet, with a stock market ticker, video footage, and a list of reader comments—complete with typos. But it’s really baloney. That ticker? An animation. The news footage? An unrelated, pirated television clip. And the testimonials? Internet-fraud expert Christine Durst calls them “testiphony-als”—all posted under fake names within a few days’ time, by crooks aiming to snare prospective entrepreneurs.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.