Why Marissa Mayer May Not Fit Yahoo

Photograph by Noah Berger/The New York Times via Redux

In a bombshell announcement that sent shock waves through the technology sector, former Google executive Marissa Mayer has become the new chief executive officer of Yahoo!—the fifth CEO the faded Web giant has had in five years. Until her appointment was announced on Monday, many believed the company’s interim CEO, Ross Levinsohn, had the best shot at the top job because of his focus on media and the content side of Yahoo’s business, which Yahoo supporters believe is one of its few strengths. Mayer, however, is seen as being much more of a product-oriented and technology-focused manager. She came up through the engineering side of Google. What does that say about Yahoo’s future as a media entity?

To continue reading this article you must be a Bloomberg Professional Service Subscriber.