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Gap’s Athleta Stalks Lululemon One Yoga Store at a Time

Last month Lululemon Athletica Inc. opened a store in Durham, North Carolina. Three weeks later Athleta, Gap Inc.’s answer to Lululemon, opened its own location in the same mall.

The pattern -- Lululemon store opens, Athleta shop pops up nearby -- is happening across the U.S. as Gap mounts the most potent threat so far to the Vancouver-based yoga powerhouse.