Durex Takes On Trojan in the U.S. Condom Market
Last month a commercial set to Marvin Gaye’s Let’s Get It On started showing up on Facebook and other social media sites. The Durex Performax Intense condom, the ad vows, “speeds her up” and “slows him down.” (A special lubricant delays a man’s climax.) It’s not the kind of spot you’re likely to see on network TV. The world’s two leading condom makers have turned to social media and non-network broadcast venues to wage war in the U.S. market, where sales now top $430 million annually, according to researcher SymphonyIRI Group.
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